Travel During Lockdown Was Used to Identify Persuadable Voters

Marketing firm brags about using surveillance data to target "COVID-Concerned Republicans"

I have written previously about how scientific methods of persuasion were used to achieve compliance with COVID policies, and how psychology pushed the persuadable majority of the population into conformity. However, what I was unaware of until today was that marketing firms had access to technology that allowed them to target individual people based on their level of compliance.

In a stunning admission that will perhaps one day be evidence in a court of law, PredictWise has published a white paper that explains in clear, easy-to-understand language how they used location data from cell phones in Arizona to calculate “measures of adherence to Covid-19 restrictions during deep lockdown,” and then used those “decree violation” scores to select households that would be targeted with specific ads for U.S. Senator Mark Kelly.

In other words, PredictWise used surveillance data to identify 40,000 “Covid-concerned Republicans,” then bombarded them with political ads designed to capitalize on their fear, in an (apparently successful) effort to swing the election.

Is this legal? Probably.

Is it terrifying? Absolutely.

You want to know what else is scary? This firm employs ten people. That’s it. All it took was a handful of nerds to figure out who complied with COVID mandates, and who didn’t. They then used that information to manipulate the people who were most compliant into doing what their client - in this, case AZ Dems - wanted them to do.

Now, understand that the NSA employs 32,000 people. Does this give you a sense of scale regarding what we’re up against? They know who you are, they know what you do, and they know how to push your buttons.

And they’re doing it.